Simpler Auto’s main focus is to provide an effective and affordable marketing channel for auto sellers to reach their target market, and for auto buyers to find their vehicle.


A customer driven company aimed at providing innovative solutions to successfully match auto buyers and sellers, using marketing techniques and information technologies.

Our goal on all seller listings is to provide the buyer with all the information and tools needed to make a trusted well-informed buying decision.


Simpler Auto’s website,, was launched in December 2012. Simpler Auto is a division of ARC Software Solutions & Technologies, LLC™. ARC Software Solutions & Technologies is a privately owned company. simplifies the online car buying and selling experience. empowers buyers to make smart confident buying decisions with tools and comprehensive information to a large selection of new and used car inventory. has been designed with the focus on the end user. For buyers, we’ve streamlined the website and made it simpler for them to find the car they’ve been looking for, and not advertisements that clutter up search results. For the sellers, we’ve automated the loading and simplified the management of their online cars for sale.

With years of experience in the IT industry, that include internet/web, content management, mobility, social media, data management, system integration and search engine technologies; Simpler Auto’s product team has created a unique internet service offering that focuses on the buyer/seller’s needs while simplifying the buying and selling user experience.


DataOne Software is an automotive data source providing data to solution and service providers in North America across many sectors including automotive marketing, transportation, and risk management.